Publish Now!

Asahina & Wallace Present a PEN Center USA Workshop: Publish Now!

If you are an aspiring author or a published writer, you probably have plenty of questions about how books are acquired, edited, produced, published, marketed, and sold. The rapid rise of digital publishing and new channels of distribution have made an already confusing process even harder to understand.
Publish NOW! will feature three veterans of the print and digital industry: Robert B. Wallace, Robert Asahina, and Panio Gianopoulos. Together they have decades of experience as editors of books, magazines, newspapers, and websites. They will present a step-by-step guide to the publishing process, aimed at answering these questions:

— What are publishers looking for in fiction? In nonfiction? 

— How are books acquired? Who makes the decisions?

— What can you expect from an editor? 

— How are books produced in print and digital forms? Where do the two formats diverge?

— Why does it take so long to publish a printed book, when an e-book can be distributed in a matter of hours?

— How does marketing differ between print and digital?

— What is the role of the author in selling books, whether print or digital?

— What does it mean for an author to have a “platform?”

— What are the alternatives? Is self-publishing a good option? How does print-on-demand work?

Publish NOW! will give you specific advice on how to navigate the rapidly changing world of publishing.
January 17, 2015 @ 1 - 4PM  [NEW DATE] 
Beverly Hills Library
444 N Rexford Dr.
Beverly Hills, CA 90210
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Robert Asahina, the co-founder of Asahina & Wallace, a Los Angeles-based book publisher, has been a book-publishing executive, newspaper and magazine writer and editor, web editor and enterprise data manager, and the author of a narrative nonfiction book. He was editor in chief of Broadway Books (a Random House imprint), President and Publisher of the Adult Trade Group of Golden Books, Vice President of Simon & Schuster, Deputy Managing Editor of the New York Sun, and an editor at George, Harper's, The New York Times, GEO, and The Public Interest. He has also been a film critic for The New Leader and The American Spectator, a theater critic for The Hudson Review, a contributor to numerous periodicals, a consultant on enterprise data strategy and management at Freddie Mac, editor of the 4% Growth Project website, and the author of Just Americans, one of the Washington Post’s best nonfiction books of 2006.
He has published best-selling fiction (Less Than Zero by Bret Easton Ellis), nonfiction (The Closing of the American Mind by Allan Bloom), and self-help (The 7 Habits of Highly Effective People by Stephen Covey). 
Panio Gianopoulos is a fiction writer, essayist, editor, and publisher. His novella, A Familiar Beast, was a #1 indie bestseller and Amazon Best Book of the Month, and his collection of stories, How to Get Into Our House and Where We Keep the Money (Five Chapters Books) is forthcoming in March 2015. His work has appeared in Tin House, Northwest Review, Salon, Details, Glamour, Nerve, The Hartford Courant, The Journal News, The Brooklyn Rail, FiveChapters, The Rattling Wall, and The Los Angeles Review of Books, among others. A recipient of a New York Foundation for the Arts Fellowship for nonfiction literature, he has been included in the anthologies The Bastard on the Couch, Cooking and Stealing: The Tin House Nonfiction Reader, and The Encyclopedia of Exes.
He received his B.A. from the University of Massachusetts Amherst and his M.B.A. from Stanford University’s Graduate School of Business. As a book editor, he has worked at Crown Publishers, Talk Miramax Books, and Bloomsbury USA, editing a diverse roster of authors, including Anthony Bourdain (Kitchen Confidential), Chelsea Handler (My Horizontal Life), Patrick McGrath (Ghost Town), and Lucy Grealy (As Seen on TV). Most recently, he served as the Publisher of Backlit Fiction and the Co-Founder and Creative Director of Palindrome Media, which specialized in serialized digital fiction.
Robert B. Wallace, the co-founder of Asahina & Wallace, a Los Angeles-based book publisher, has more than thirty years experience in print and electronic media, including books, magazines, and television.  In books, he was editor in chief of St. Martin’s Press and the founding publisher and editor of Wenner Books, the publishing arm of Rolling Stone. In magazines, he was the vice president and executive editor of Rolling Stone for over a decade; vice president and editorial director of Talk Magazine; editor in chief of Rocky Mountain Magazine; and a senior editor at Newsweek. In television, he was vice president of content development at ESPN, where he created E:60, the award-winning news magazine show; and senior producer and senior story editor for Diane Sawyer at ABC’s news magazine show Prime Time Live
He has won one News Emmy, two Sports Emmys, and Five National Magazine Awards. He was formerly a board member of the American Society of Magazine Editors and is a current board member of PEN Center USA. A graduate of Stanford, he lives in Los Angeles. 
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